About Style
Generally speaking: clean and classic.

About Complexity
Websites should be easy to navigate. If users lose track of where they are, the website is too complicated. draft3 advocates fewer layers, fewer pages within pages and fewer applications within applications.

About Simplicity
If you know what the primary purpose of your site is, it will be easier to simplify. Do you chiefly want to sell products, inform about an issue, or just attract eyeballs? Do you want to focus on design and interactivity, or do you want to concentrate on search engine placement? draft3 will help you hone in on your objectives.

Oh, and here's the world's most boring blog
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